Study on Youth Volunteering Perceptions and Motivation in South Africa

This study is part of the National Youth Development Agency’s three-year initiative to advance youth volunteering in South Africa. The results from this study aimed to inform the design and implementation of the initiative’s five focus areas: 1) capacity building, 2) funding, 3) knowledge generation, 4) infrastructure building and, in particular, 5) marketing and advocacy. As a result, the main objectives for this research were to gain insights into the different perceptions young people have about volunteering to identify motivating and disabling factors that either motivate or demotivate young people to volunteer, and to develop recommendations for communication tools that will profile volunteering in terms that appeal to young people from diverse walks of life.

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